Instagram Highlight Cover Ideas and How to Make Them in Canva

Highlights are the permanent Stories that sit under your bio. For a new visitor, they work like the menu of your business. Branded highlight covers make your profile look polished and help people find what they need.

Highlights every business should have

• Start here or About: who you are and who you help.
• Services or Shop: what you offer and prices.
• Reviews: testimonials and customer tags.
• FAQ: answers to common questions.
• Results or Work: before and afters or portfolio.
• How to book or order: step by step.
• Behind the scenes: your team and process.

Niche highlight ideas

• Real estate: Listings, Sold, Buyers, Sellers, Neighborhoods.
• Restaurants: Menu, Specials, Events, Catering, Reviews.
• Salons: Services, Prices, Aftercare, Book, Results.
• Fitness: Classes, Schedule, Results, Nutrition, Coaches.
• Coaches: Start Here, Programs, Wins, Free Training, Podcast.

Cover styles

• Icons: simple line icons on a brand color.
• Words: one short word in your headline font.
• Photos: cropped brand photos with consistent editing.
• Emojis: a single emoji on a solid color, quick and playful.

How to make highlight covers in Canva

1. Create a 1080 x 1920 design.
2. Add a solid background in a brand color.
3. Place a circle guide in the center (about 600 pixels wide) to see the visible area.
4. Add an icon or word inside the circle.
5. Duplicate the page for each highlight and change the icon or word.
6. Delete the circle guide, download as PNG and upload as covers when editing each highlight.

Keep highlights fresh

• Remove outdated offers and old prices.
• Keep the most important highlights first.
• Add new reviews every month.

Highlights come from Stories, so keep making good ones with our 50 Story ideas and Canva Story tutorial. For your overall profile strategy, see the Instagram content ideas guide.