You can make good social graphics without paying for software. Free plans differ in limits, so this guide explains what to look for. Free tiers change, so verify each tool’s current limits.
What free plans usually include
- Basic templates and fonts.
- Exports in standard sizes.
- Limited storage or a smaller stock library.
Common paid extras include brand kits, one-click resize, background removal and premium stock.
Tools worth testing
Canva
A large template library and a generous free tier. See our Canva guide.
Adobe Express
Templates plus short video. See Adobe Express alternatives.
VistaCreate
Template-based design. See VistaCreate alternatives.
Penpot
Open-source design for people comfortable with a more technical tool. See Figma alternatives.
Free tool, paid time
Free software still costs hours. If you make posts every week, ready-made templates can save more than the tool itself.
Templates for any free plan
Editorial Real Estate Carousel Pack
Editorial Beauty Salon Social Brand Kit
Bold Beauty Salon Instagram Post Pack
Browse more in Canva alternatives and our tool alternatives guide.