ChatGPT can write captions in seconds, but generic prompts produce generic captions. These 25 prompts include the context AI needs to write something usable. Replace the brackets with your details, and paste your brand voice brief first for best results (see brand voice prompt).
Promotional captions (1 to 7)
- “Write 3 Instagram captions announcing [product/service] for [audience]. Lead with the main benefit, not the feature. Include one specific detail: [detail]. End with: [CTA]. Under 120 words each.”
- “Write a launch caption for [product] using the before, after, bridge formula. Before: [problem]. After: [result]. Bridge: [product].”
- “Write a caption for a limited-time offer: [offer], ends [date]. Create urgency without sounding pushy. Include a clear deadline.”
- “Write 5 short captions (under 40 words) for a best seller spotlight on [product]. Vary the angle: benefit, customer favorite, how to use, gift idea, behind the scenes.”
- “Write a caption explaining what’s included in [service] and who it’s for and not for.”
- “Write a restock announcement caption for [product] that thanks customers for their patience.”
- “Write a caption for our [holiday] hours and a short seasonal message.”
Educational captions (8 to 13)
- “Write a caption for a carousel titled ‘[title]’. Summarize the key takeaway in two sentences, then ask readers to save it.”
- “Write a caption sharing 3 quick tips about [topic] for [audience]. Use a numbered list and a hook under 10 words.”
- “Write a myth-busting caption: Myth: [myth]. Truth: [truth]. Keep it friendly and not preachy.”
- “Explain [concept] to a complete beginner in an Instagram caption under 100 words.”
- “Write a caption answering this customer question: ‘[question]’.”
- “Write a caption listing common mistakes people make with [topic] and one fix for each.”
Story and personal captions (14 to 19)
- “Turn these notes into a short story caption in first person: [notes]. Keep my words where possible. Start with the most dramatic moment.”
- “Write a ‘meet the founder’ caption using these facts: [facts]. Warm and humble.”
- “Write a team spotlight caption for [name], [role], who loves [fun fact].”
- “Write a behind-the-scenes caption about [process]. Make the reader feel like an insider.”
- “Write a caption about a lesson I learned: [lesson and situation]. End with a question to the audience.”
- “Write a milestone caption celebrating [milestone]. Thank customers specifically.”
Proof and engagement captions (20 to 25)
- “Write a caption to accompany this customer review: ‘[review]’. Don’t repeat the review; add context and a CTA.”
- “Write a before-and-after caption for [service], focusing on how the client felt.”
- “Write 5 ‘this or that’ captions related to [niche].”
- “Write a fill-in-the-blank caption that gets [audience] talking about [topic].”
- “Write a caption asking followers what content they want next, with three options.”
- “Write a caption for a giveaway of [prize]. Include entry steps and note that it’s not affiliated with Instagram.”
Caption prompt packs
Viral Hooks & Captions Prompts
$369.99 500 prompts
Instagram Carousel Copy Prompts
$499.99 400 prompts
Make the output better
- Ask for several options, then combine the best lines.
- Follow up: “Make it shorter”, “More casual”, “Remove the emojis”.
- Add a real detail only you know.
- Read it aloud and cut anything you wouldn’t say.
Learn the full editing checklist in how to make AI captions sound human, borrow caption structures from our caption formulas, and see the full system in ChatGPT for social media.