How to Make Market Update Posts People Actually Read

Most market updates are a wall of numbers nobody finishes. The good ones answer one question: what does this mean for me? Here is how to make market updates that homeowners actually read.

Pick three numbers, not ten

Choose the metrics your audience cares about most:

• Median sale price (and the change from last month or last year).
• Days on market: how fast homes are selling.
• Inventory or months of supply: whether it is a buyer’s or seller’s market.

Pull them from your MLS or local association reports, and always say where the data came from and what area it covers.

The five-slide market update carousel

1. Cover: “[City] market update: [Month]” with one bold headline insight, for example “Homes are selling faster.”
2. Price slide: median price and change, with a simple arrow.
3. Speed slide: days on market.
4. Supply slide: inventory and what it means.
5. So what slide: one takeaway for buyers, one for sellers, and a call to action.

Translate numbers into meaning

Compare these two lines:

• “Months of supply: 2.1.”
• “There are only about two months of homes for sale. Well-priced homes are getting multiple offers.”

The second one tells people what to do with the information. Always add the “so what”.

Formats beyond the carousel

• 60-second Reel: you on camera explaining one number and what it means.
• Story quiz: “Did prices go up or down this month?” then reveal the answer.
• Neighborhood snapshot: zoom in on one area people search for.
• LinkedIn version: a more detailed post for professionals and referral partners. See LinkedIn carousels for realtors.

Design tips

• One number per slide, as large as possible.
• Use the same colors for “up” and “down” every month.
• Keep the same layout each month so followers recognize the series.
• Add a small note with the data source and date range.

Market updates belong on your calendar every month. Add them to your content calendar and see how they fit the bigger plan in our real estate social media guide.