Restaurants are busy. Social media gets pushed aside until someone remembers to post a blurry photo at 10pm. A simple content calendar fixes that. Here is a weekly framework and a sample month you can copy.
The weekly framework
| Day | Theme | Format |
|---|---|---|
| Monday | This week at [restaurant] | Story |
| Tuesday | Kitchen and craft | Reel |
| Wednesday | People | Post or Story |
| Thursday | Weekend special or event | Post and Story |
| Friday | Tonight’s vibe | Story |
| Weekend | Guest love reshares | Story |
A sample month
| Week | Tuesday Reel | Thursday Post |
|---|---|---|
| 1 | Making our pasta from scratch | Weekend special: short rib ragu |
| 2 | Meet the bartender | Live music Friday |
| 3 | Farm delivery day | Guest review graphic |
| 4 | Dessert plating | Gift cards and catering |
Plan seasons ahead
- January: lighter dishes, dry January mocktails.
- February: Super Bowl and Valentine’s Day.
- Spring: patio season, Easter and Mother’s Day brunch.
- Summer: outdoor dining, Fourth of July, seasonal produce.
- Fall: fall menu, Halloween, Thanksgiving catering.
- December: holiday parties, gift cards, New Year’s Eve.
More detail in our restaurant holiday posts.
Restaurant calendar prompts and templates
Restaurant Social Calendar Prompts
$499.99 400 prompts
Studio Restaurant Instagram Post Pack
$449.99 50 templates
Clean Restaurant Story Pack
$349.99 40 templates
Stay consistent during busy service
- Assign one person to social media each week.
- Shoot a batch of photos and videos on a quiet afternoon.
- Design posts in advance with templates.
- Schedule feed posts; keep Stories live and spontaneous.
- Keep a running notes file of ideas from the team.
Use AI to fill the plan faster with our AI content calendar prompts, and pull ideas from 50 restaurant post ideas. For the full strategy, read the restaurant social media marketing guide.