Restaurant Holiday Social Media Posts: A Year of Ideas

Holidays drive dining decisions: reservations for Valentine’s Day, brunch for Mother’s Day, catering for Thanksgiving. Plan holiday content a few weeks ahead so guests book with you. Here are ideas across the year.

Winter

• New Year’s Day: recovery brunch.
• Dry January: mocktail menu.
• Super Bowl: wings, platters, watch party, pre-orders.
• Valentine’s Day: prix fixe menu, reservations, Galentine’s brunch.

Spring

• St. Patrick’s Day: green drinks and specials.
• Easter: brunch reservations and family menus.
• Cinco de Mayo: specials if relevant to your cuisine, celebrated respectfully.
• Mother’s Day: brunch reservations, gift cards.
• Graduation season: party catering and private rooms.

Summer

• Memorial Day: patio opening, holiday hours.
• Father’s Day: steak or BBQ specials.
• Fourth of July: cookout catering, holiday hours.
• National food days: burger, ice cream, tequila days, if they fit your menu.

Fall

• Labor Day: end of summer specials.
• Fall menu launch.
• Halloween: themed drinks and costume nights.
• Thanksgiving: catering pre-orders, Thanksgiving Eve, gratitude post.
• Small Business Saturday: gift card promotions.

December

• Holiday party bookings.
• Gift card push for last-minute shoppers.
• Holiday hours.
• New Year’s Eve dinner and reservations.
• Year-in-review thank-you post.

Holiday posting timeline

Map these dates on your restaurant content calendar, and see general holiday ideas in holiday Instagram post ideas. The full strategy is in the restaurant social media marketing guide.