Bakery Instagram Ideas: 40 Posts as Good as Fresh Bread

Bakeries have some of the most satisfying content on social media: rising dough, golden crusts, perfect frosting. Here are 40 ideas to keep your feed fresh and your pre-orders full.

The bakes (1 to 10)

1. Fresh out of the oven reveal.
2. Cross-section of a layered cake or croissant.
3. Daily bread lineup.
4. Seasonal flavor launch.
5. Best seller spotlight.
6. Custom cake showcase.
7. Box of assorted pastries from above.
8. Close-up of crumb texture.
9. Gluten-free or vegan options.
10. Limited weekend special.

The process (11 to 20)

11. Kneading or shaping dough.
12. Lamination for croissants.
13. Cake decorating time-lapse.
14. Piping frosting in slow motion.
15. Sourdough starter feeding day.
16. Early morning bake schedule.
17. Ingredient spotlight: local butter, flour or fruit.
18. Testing a new recipe.
19. A bake that went wrong (and the fix).
20. Packing orders.

People and story (21 to 28)

21. The baker behind the bakes.
22. How the bakery started.
23. Family recipes.
24. Meet the team.
25. A regular’s usual order.
26. Local partners: cafes and markets that carry your goods.
27. Farmers market setup.
28. A day in the life of a baker.

Orders and offers (29 to 36)

29. Pre-order announcement with deadline.
30. Custom cake inquiry process.
31. Holiday menu.
32. Wedding and event cakes.
33. Gift boxes.
34. Sold out post.
35. Pickup and delivery details.
36. Loyalty or subscription box.

Engagement (37 to 40)

37. Pick next week’s special.
38. Sweet or savory?
39. Guess the flavor.
40. Share your celebration photos with our cakes.

Don’t forget Pinterest

Cakes, cookies and celebration bakes perform well on Pinterest, where people plan events. See how to design Pinterest pins in Canva.

Capture your bakes beautifully with phone food photography tips, write captions with our restaurant caption ideas, and see the full playbook in the restaurant social media marketing guide.