Launching a digital product, whether a template pack, ebook, preset or course, works best as a story told over several weeks. Here’s a launch plan you can follow on Instagram, LinkedIn or TikTok.
Phase 1: Warm-up (2 to 4 weeks before)
- Post educational content on the problem your product solves.
- Share your story: why you’re creating this.
- Behind the scenes of building it.
- Polls: “What’s your biggest struggle with [topic]?”
- Open a waitlist with a simple sign-up link.
Phase 2: Pre-launch (1 week before)
- Announce the launch date.
- Sneak peeks of what’s inside.
- Early feedback from beta users (real, with permission).
- Countdown Stories.
- Waitlist-only early access or bonus.
Phase 3: Launch week
| Day | Content |
|---|---|
| Launch day | Announcement post, Reel walkthrough, Stories with link |
| Day 2 | “What’s inside” carousel |
| Day 3 | Who it’s for and not for |
| Day 4 | FAQ and objections |
| Day 5 | Customer reactions and early results |
| Final day | Last chance for launch pricing or bonus |
Phase 4: Post-launch
- Thank-you post.
- Customer showcase and reviews.
- Ongoing “how to use it” tips.
- Evergreen promotion woven into regular content.
Launch prompts and templates
Course Creator Prompt Kit
$299.99 200 prompts
Faceless Brand Content Prompts
$369.99 250 prompts
Playful Personal Brand Carousel Pack
$369.99 35 templates
Show the product
- Mockups of templates and pages.
- Screen recordings walking through it.
- Before and after using the product.
- Short demo Reels.
Keep it honest
Only use real deadlines, real testimonials and accurate descriptions of what’s included. Clear refund and license terms build trust.
Plan the posts with AI content calendar prompts, use sale post ideas for launch week, and see the full strategy in our personal brand content guide.