How to Promote a Webinar on Social Media (Posts and Timeline)

A webinar or live workshop is one of the best ways for coaches and creators to turn followers into clients. But registrations don’t come from one announcement post. Here’s a timeline and the posts to make.

Before you promote

• A clear, specific title promising one result.
• A simple registration page.
• Date, time and time zone (ET for US audiences, with PT if helpful).
• Graphics for feed, Stories and LinkedIn.

Two weeks out

• Announcement post: title, date, what attendees will learn, registration link.
• Carousel: “3 things you’ll learn” with a CTA on the last slide.
• Stories: announcement with link sticker.

One week out

• Problem post: the pain point the webinar solves.
• Teaser video: a quick tip from the webinar.
• Proof post: a client story related to the topic.
• Stories: poll about the topic, then the link.

Final days

• FAQ post: “Will there be a replay? Is it free? Who is it for?”
• Countdown sticker in Stories.
• 24 hours left reminder post.
• Day of: “We go live in 3 hours” Stories.

After the webinar

• Thank-you post with highlights.
• Replay availability (if offered) and deadline.
• Key takeaways carousel.
• Offer reminder with a clear deadline.

Caption examples

• “Free live training: how to land your first 5 coaching clients without paid ads. Thursday at 1pm ET. Save your seat, link in bio.”
• “If you’ve been thinking about [result], this is your sign. 60 minutes, one framework, live Q&A.”

Tips

• Promote on LinkedIn too, especially for B2B topics.
• Ask registrants to invite a friend.
• Send email reminders alongside social posts.

Write promo emails with AI email prompts, design carousels with how to make a LinkedIn carousel, and see the full strategy in our personal brand content guide.