40 LinkedIn Carousel Ideas for Coaches, Consultants and Founders

LinkedIn carousels, uploaded as PDF document posts, are a strong format for sharing frameworks and lessons that people save and share. Here are 40 ideas for building authority on LinkedIn.

Frameworks and teaching (1 to 12)

1. Your signature framework, one step per slide.
2. A step-by-step process for a common problem.
3. Mistakes your clients make.
4. A checklist for a key task.
5. A decision tree: “Should you…?”
6. Templates: emails, scripts or agendas.
7. Glossary of terms in your field.
8. Before and after: weak vs strong examples.
9. Do’s and don’ts.
10. Questions to ask before hiring.
11. A tool stack and why.
12. A 30-day plan.

Stories and lessons (13 to 22)

13. Lessons from 10 years in your industry.
14. What I learned from a failure.
15. My career timeline.
16. How we got our first 10 clients.
17. Things I’d tell my younger self.
18. Behind a big decision.
19. A day in my work life.
20. Books that changed how I work.
21. What I stopped doing.
22. Year in review.

Proof (23 to 30)

23. Client case study (with permission).
24. Results breakdown from a project.
25. Testimonials compilation.
26. How we solved a specific problem.
27. Our process, start to finish.
28. Milestones.
29. Speaking or media highlights.
30. Team spotlight.

Opinions and trends (31 to 36)

31. Unpopular opinions about your industry.
32. Trends to watch this year.
33. Myths vs reality.
34. What everyone gets wrong about [topic].
35. Predictions.
36. Old way vs new way.

Offers (37 to 40)

37. What working with me looks like.
38. Program or service breakdown.
39. Webinar or event invitation.
40. Free resource preview.

Slide structure

1. Cover: bold promise and your name.
2. The problem.
3. One idea per slide.
4. Summary.
5. CTA: follow, comment or visit.

Build one with how to make a LinkedIn carousel, draft the copy with ChatGPT carousel prompts, and see the bigger picture in our personal brand content guide.