Coffee shops are made for Instagram: cozy corners, latte art, pastries and a community of regulars. Here are 40 post ideas to keep your feed warm and your tables full.
Drinks (1 to 10)
- Latte art close-up.
- Seasonal drink launch.
- Drink of the week.
- Iced vs hot poll.
- Non-coffee options: matcha, chai, hot chocolate.
- How we make our signature drink.
- Espresso shot pull in slow motion.
- Coffee origin spotlight.
- Milk alternatives guide.
- Barista’s secret menu pick.
Food (11 to 16)
- Fresh pastries at opening.
- Breakfast sandwich hero shot.
- Coffee and pastry pairings.
- Local bakery partner feature.
- Lunch menu carousel.
- Last pastry of the day.
The space (17 to 24)
- Cozy corner on a rainy day.
- Best seat for working.
- Morning light through the window.
- Seasonal decor.
- Book nook or plants.
- Patio opening.
- Wi-Fi and laptop-friendly hours.
- Dog-friendly spot (if you are).
People and community (25 to 32)
- Barista spotlight.
- Regulars’ usual orders (with permission).
- Local artist on your walls.
- Open mic, book club or community event.
- Roaster partnership.
- Customer of the week.
- Team training day.
- Neighborhood love.
Offers and engagement (33 to 40)
- Loyalty card or app reminder.
- Bring your own cup discount.
- Beans and merch for sale.
- Gift cards.
- “Describe your coffee order in emojis.”
- National Coffee Day special.
- Holiday drinks menu.
- Name our new drink.
Cafe templates and prompts
Clean Restaurant Story Pack
$349.99 40 templates
Food Photography Prompt Kit
$399.99 150 prompts
A weekly rhythm
- Monday: Story: weekly special.
- Tuesday: Reel: drink being made.
- Thursday: Post: pastry or seasonal item.
- Saturday: Story: weekend vibe and reshared guest photos.
Write captions with our restaurant caption ideas, take better photos with phone food photography tips, and see the full playbook in the restaurant social media marketing guide.