Ad performance depends heavily on testing different messages. AI makes it easy to produce many variations by angle so you can find what resonates. Here are prompts for Meta and TikTok ads.
Know your ad angles
- Pain point: the problem your customer feels.
- Desire: the result they want.
- Social proof: what customers say.
- Offer: price, discount or bonus.
- Curiosity: a surprising fact or approach.
- Objection: answering the reason they hesitate.
The master ad copy prompt
“Write Facebook and Instagram ad copy for [product/service]. Audience: [audience]. Offer: [offer]. Key benefits: [benefits]. Proof: [real proof]. Create 6 variations, one per angle: pain point, desire, social proof, offer, curiosity, objection. For each: primary text (first line under 125 characters so it shows before ‘more’), a headline under 40 characters, and a description under 30 characters. No exaggerated claims.”
Prompts for specific ad types
Local service ad
“Write 3 ads for a [service] in [city]. Mention the area naturally and include a booking CTA.”
E-commerce product ad
“Write 5 ads for [product] focusing on how it fits into daily life. Short and punchy.”
Retargeting ad
“Write 3 retargeting ads for people who visited our page but didn’t buy [product]. Address common hesitations: [hesitations].”
Lead magnet ad
“Write 3 ads promoting a free [lead magnet] for [audience]. Emphasize the quick win.”
TikTok ad text
“Write 10 short TikTok ad captions under 100 characters for [product], casual and native to the platform.”
Ad prompt packs and templates
Ad Creative Concept Prompts
UGC Ad Script Prompts
Mono Real Estate Facebook Ad Pack
A simple testing framework
- Pick two or three angles.
- Create one ad per angle with the same image.
- Run them to the same audience with the same budget.
- Keep the winner, then test new images or hooks with that angle.
Stay within the rules
Advertising platforms restrict certain claims and personal attributes (for example, ads should not imply they know someone’s health condition or finances). Housing, employment and credit ads also have special rules in the US. Review platform policies before launching.
Pair your copy with strong creative from our AI image prompts guide and video from UGC ad script prompts. Real estate agents should also see real estate Facebook ad examples. For the full AI workflow, read ChatGPT for social media.