UGC-style ads, casual phone-shot videos that feel like a real person talking about a product, are a staple of paid social. Whether you film them yourself or hire creators, you need good scripts and briefs. AI can draft both. Here are prompts and structures.
Proven UGC ad structures
- Problem, solution: “I used to struggle with X. Then I found Y.”
- Unboxing: first impressions as the product is opened.
- Three reasons: “Three reasons I’ll never go back to…”
- Us vs them: comparing the old way to the new way.
- Routine: showing the product in a daily routine.
- Objection handling: “I was skeptical because…”
The master UGC script prompt
“Write 3 UGC-style ad scripts for [product], 20 to 30 seconds each, for [platform]. Audience: [audience]. Main problem solved: [problem]. Key benefits: [benefits]. Proof we can truthfully mention: [proof]. Use these structures: problem-solution, three reasons, and skeptic-turned-fan. Each script: hook in the first 2 seconds, spoken lines, on-screen text, suggested shots, and a call to action to [action]. Natural, unscripted-sounding language. Do not make claims beyond the benefits listed.”
Creator brief prompt
“Turn this script into a one-page creator brief: product overview, target viewer, key messages, must-say lines, do-not-say claims, shot list, video specs (9:16, under 30 seconds), and deliverables.”
Hook variations
“Write 15 hook variations for this UGC ad, under 10 words each, in a casual creator voice.”
Testing several hooks with the same body is one of the most efficient ways to improve ad performance.
Ad script prompt packs
UGC Ad Script Prompts
Ad Creative Concept Prompts
Viral Hooks & Captions Prompts
Stay compliant
- Paid creators must disclose the relationship according to FTC endorsement guidelines and platform rules.
- Creators should only describe experiences they actually had.
- Avoid health, income or before-and-after claims you cannot substantiate.
- Use the platform’s branded content tools where required.
Turn scripts into ad sets
Pair your UGC videos with static ads from our AI ad copy prompts. For organic UGC from real customers, see how to get user-generated content. The full AI workflow is in ChatGPT for social media.