Creating new content from scratch every day is exhausting. Repurposing, turning one strong piece into many formats, is how busy brands stay consistent. AI makes repurposing fast. Here is a workflow and the prompts.
Start with a pillar piece
Your pillar piece is a longer piece of content: a blog post, YouTube video, podcast episode, webinar or even a long voice memo. Get it as text (a transcript works).
Step 1: Extract the ideas
“Here is a transcript of my : [text]. List the 10 most useful, specific ideas, quotes and stories in it. For each, note which social format it would suit best.”
Step 2: Create each format
Carousel
“Turn idea #[n] into an 8-slide Instagram carousel. Hook under 8 words, one point per slide, CTA at the end.”
Captions
“Write 3 standalone Instagram captions from ideas #[n], #[n] and #[n]. Each should make sense without the original content.”
Reel script
“Turn the story about [story] into a 30-second Reel script with a hook, beats and on-screen text.”
LinkedIn post
“Write a LinkedIn post from the main lesson, starting with a one-line hook and using short paragraphs.”
Email newsletter
“Write a 250-word newsletter email summarizing the piece, with a subject line and a link to the full content.”
Pinterest pins
“Write 5 Pinterest pin titles and descriptions using search-friendly phrases about [topic].”
Quote graphics
“Pull 5 short, quotable lines under 15 words from the transcript.”
Stories
“Create a 5-frame Instagram Story sequence teasing the full piece, with a poll in frame 2 and a link in frame 5.”
Repurposing prompt packs
LinkedIn Authority Post Prompts
Course Creator Prompt Kit
Faceless Brand Content Prompts
A sample week from one video
| Day | Content |
|---|---|
| Monday | Carousel from the main framework |
| Tuesday | LinkedIn post with the key lesson |
| Wednesday | Reel with the best story |
| Thursday | Quote graphic |
| Friday | Newsletter linking to the full video |
Repurposing tips
- Each piece should stand alone; don’t assume people saw the original.
- Adapt tone for each platform.
- Space repurposed content over weeks.
- Edit everything so it sounds like you. See our editing checklist.
Plan repurposed posts with AI content calendar prompts, and get the full system in ChatGPT for social media.